Research Invitation. Where Are We Really With AI? Let's Find Out Together.
- AI Institute
- Mar 13, 2024
- 3 min read
Updated: Nov 27, 2024
AI Adoption in Associations and Membership Bodies 2024 Survey
We are inviting leaders in association and membership bodies contribute to essential research efforts, regardless of whether you’re implementing AI solutions, exploring possibilities, or simply observing the developments. We recognise and value the importance of your views and experiences. Your contribution is vital to charting a clearer future for our sector in relation to AI.
Why Your Voice Matters
Whether you're actively implementing AI or just starting to explore possibilities, your perspective is valuable. From small professional bodies to large institutions, every organisation's journey helps build a complete picture of AI adoption in our sector.
What We're Exploring
The research examines key areas that matter to leaders:
- Current implementation approaches
- Challenges and readiness
- Impact on member value
- Strategic planning
- Organisational capabilities
- Cultural developments
Quick and Valuable
The survey takes just 7 minutes or less but provides lasting value. Your insights will help create the first baseline for annual tracking of AI adoption in our sector.
What You'll Receive
Contributing leaders will get:
- Early access to comprehensive findings
- Practical implementation insights
- Strategic planning frameworks
- ROI measurement guidance
Help us build a clearer picture of AI's role in our sector's future.
Ready to Contribute?
About the AI Adoption in Associations and Membership Bodies 2024 Report This first comprehensive study of AI adoption in membership bodies provides evidence-based insights for decision-making. The AI Institute is a leaders collective founded and led by CEOs of Associations and Membership Bodies with mission to foster the successful adoption of Generative AI technologies within associations and membership bodies.
This research combines quantitative and qualitative insights from across associations, professional and trade associations, and societies and membership bodies. Data collected during Q4-2024. This research establishes a baseline for annual tracking of sector AI adoption.
Each section provides decision support through strategic implications, risk considerations, resource requirements, and implementation guidance, examining ROI through member value metrics, operational efficiency, and service improvements. These are:
1. Organisational Context
2. Current AI Implementation
3. Challenges & Readiness
4. Impact & Success
5. Future Plans
6. Organisational Capabilities
7. Cultural Impact
1. Organisational Context The diversity of the UK membership sector shapes how organisations approach and implement artificial intelligence. From small professional and membership bodies to large institutions, each organisation's context - including size, structure, and leadership experience - influences their AI journey. Understanding these organisational characteristics provides essential context for appreciating the varying approaches to AI adoption in associations and membership bodies.
2. Current AI Implementation Understanding how in associations and membership bodies are currently engaging with AI technologies provides crucial insight into sector-wide adoption patterns. The choice of where to implement AI reflects both strategic priorities and practical considerations, from member engagement and administration to learning and development. This examination of implementation patterns helps leaders evaluate strategic plans, initiatives/projects, tools selection, resource allocation, and risk management and opportunities for performance improvement.
3. Challenges & Readiness The journey toward AI adoption presents membership bodies with various challenges, from technical and resource considerations to governance and staff capabilities and attitudes. This section examines readiness across data governance, skills development, and resource allocation, helping leaders identify priority areas and develop mitigation strategies. Implementation success depends on understanding and addressing these fundamental challenges and opportunities.
4. Impact & Success Measuring AI's impact on membership organisations encompasses multiple dimensions - from overall performance and member engagement to specific operational improvements. This section provides frameworks for evaluating ROI, assessing member value creation, and measuring operational efficiency gains. Understanding these impacts helps leaders prioritise investments and optimise implementation approaches.
5. Strategy & Future Plans Strategic planning for AI adoption reflects an organisation's long-term vision for digital transformation. This section examines approaches to embedding AI in organisational strategy, from comprehensive transformation to targeted implementation. Leaders gain insights for developing sustainable AI strategies aligned with organisational goals and member needs.
6. Organisational Capability The ability to effectively implement AI depends on various organisational capabilities - from leadership and operational readiness to staff skills and support requirements. This section provides frameworks for assessing current capabilities, identifying gaps, and developing improvement strategies. Leaders gain practical guidance for building robust foundations that support successful AI adoption.
7. Business & Cultural Impact The introduction of AI technologies affects both financial performance and organisational culture. This section examines ROI measurement, change management approaches, and strategies for building sustainable adoption. Leaders gain insights for managing transformation while maintaining professional standards and member trust.
Additional Insights Beyond structured assessment areas, understanding broader perspectives and experiences provides valuable context for AI adoption. This section captures emerging trends, innovative approaches, and sector-specific considerations that help leaders identify unique opportunities within their specific contexts.
The AI Institute extends sincere thanks to the CEOs and senior executives for contributing by taking part. Your candid responses provide invaluable understanding of how our sector is approaching AI adoption. Thank you.

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